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Promotions & Contests

Discover Our Exciting Deals & Contests

Guess the New Essence Flavor


[GIVEAWAY CONTEST] Guess the flavour of our new Essence of Chicken and 5 lucky winners will stand to win 2 boxes of Bird Nest Collagen Strips and 2 boxes of this new Essence of Chicken flavour! How to join:

1. Comment your answer

2. Tag 3 friends

Join now on our Facebook or Instagram pages!

IG link: www.instagram.com

FB link: www.facebook.com

3. BONUS: Share to your story/page and tag us! Contest ends 14 Oct, 2359hrs.

*Giveaway only applicable to users residing in Singapore

*Other T&Cs apply


New Moon Gift to Mum Promotion ( Campaign Closed )

1. Customers who made a minimum of S$50 purchase on selected New Moon products at participating major supermarkets, pharmacies and online marketplaces from 29 Apr – 2 Jun are eligible to redeem a New Moon gift.

2. Customers can participate in this redemption by
a. Scanning the QR code on the wobbler displayed on the retail shelves
b. Click on the redemption link
https://forms.gle/j7VGKQZEBjrrY9hcA or on New Moon Facebook post

3. Once directed to the campaign form, input your personal details
a. NRIC (last 4 digits), Name, Email, Contact Number, Mailing Address and Receipt Number
b. Upload an image of the receipt

Redemption Period: 29 April to 2 June 2021

*Limited to 1 redemption gift per customer and transaction receipt. While stocks last. *T&Cs apply.

Campaign Closed )


New Moon In-Store Gifts Promotion

1.      Customers who made a min. purchase ($68, $118, $168) of New Moon products at participating stores can redeem a New Moon gift.

2.     Once customers complete payment, they can redeem the gift from our in-store promoters stationed at selected abalone/ seafood houses.

3.     Customers must show proof-of-receipt (in a single receipt) in the same store for the redemption.


Redemption Period: 25 January to 10 February 2021

*Limited to 1 redemption gift per customer and transaction receipt. While stocks last. *T&Cs apply (link to T&C) 



CNY 2021 Facebook & Instagram Contest Campaign Closed )

3 lucky winners to win a 1 Year's Supply of Abalones (52 cans)!

1. Post a memorable photo with your loved ones.
2. Tag your loved ones, @NewMoonSG (IG) / @NewMoonSG (FB) & #NewMoonCNY
3. Include a heartwarming message for your loved ones.

Contest will run until 31 Jan 2021, 2359PM. 3 of the most heartwarming entries will be chosen. We can't wait to see your entries!
*T&Cs apply

Member Promotion

$10 Welcome Promotion code (One-time use) :


a) Minimum order amount: SGD$100
b) Not valid for use in conjunction with other promotional offers and vouchers.