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Superbrands Volume II - Book

Established in 1994, Superbrands is the world's leading by invitation only brand promotional platform and is today established in more than 80 countries around the world.

The aim of the Superbrands organisation is to raise the awareness of and promote the discipline of branding, as well as to celebrate the success of leading international and local brands.

Participation in Superbrands programmes is strictly by invitation only. Eligible brands are identified by an independent consumer survey or evaluated by an expert panel of marketing, advertising and branding professionals.

This book explores the history, development and achievements of many of the strongest brands in Singapore and the world, augmented by the experts insights of the Singapore Superbrands Council - some of the most respected people in Singapore's media, marketing and communication industry.

View Superbrands Singapore's website here