Singapore Press Holdings Awards 2002 - Newspaper Advertisement of the Year

"Individuality always leaves a lasting impression.

Fine works of creativity are defined by their unique appeal. They overwhelm your mind, touch your heart and thrill you. And they capture your attention.

In the ensuing pages, we pay a tribute to the advertisements that epitomise such impressive qualities: advertisements that have distinctly stood out in our stable of SPH newspapers, repeatedly demonstrating the relevance and effectiveness of newspaper advertising.

We are proud that our publications have challenged the creators of these gems and their clients to think out of the box, thus turning the electrifying use of language, art, colour and space into a unique selling proposition."

- Adapted from Best Newspaper Advertisements 2002 by Singapore Press Holdings

First being chosen as one of the ads of the month listing in advine - a monthly publication of the marketing division, Singapore Press Holdings, the advertisement went on to being one of the many advertisements chosen in 2002 by Singapore Press Holdings to be labelled a "best newspaper advertisement."

Advine cited the creative rationale behind the advertisement as follows : "Who better than Channel U star Kym Ng to give us the tastiest scoops on good food and great value? She has personal experience of buying New Moon - the nation's #1 selling abalone brand for three consecutive years.". New Moon has since gone on to being the nation's #1 selling abalone brand for 13 years to date, 2011.