Branding for Success - Book

With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand.

A brand is an enterprise's soul. as well as the unique impression that an enterprise, product or service gives to the market. Establishing a brand not only requires much efforts, but is also a continuous process.

The Singapore Promising Brand Award, organised by the Association of Small & Medium Enterprises and Lianhe Zaobao, is the best platform for promoting local brands.

This book reveals the touching story of the helmsman behind every successful brand.

View Singapore Promising Brand Award's website here